I love the idea of buttoned-up underwear. Irony is nice, but looking debonair in and out of your outfit is much more of a feat.
Malmö-based Swedish underwear designer Gässling makes underwear for men who have grown tired of teen-boy briefs and want something new. I applaud their attention to detail; for example, the care instructions are printed inside to avoid that annoying tag, and the waistband is covered in fabric for ultimate comfort.
photographs via Gässling
3 comments:
Amazing, love the details. Want one of those!
Those are neat! David Beckham has also done some for H&M! I have to own those!
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http://catwalkforacloset.blogspot.com/
Hi Izzy,
I really love those, they are just such a great find. I find it very difficult to find nice underwear for men. I hate if they have got brand names on the elastic band, or they are so garish or just boring. I love colour but you never find beautiful colours. Acne used to have wonderful underwear in burgundy and sunflower yellow but they stopped producing them? Thanks so much- I will definitely buy a pair,or two or three...
Greetings from London
Raj, the Fashion Philosopher
The Fashion Philospher
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