Monday, January 23, 2012

The Jante Law

French-based pan-European brand The Jante Law was one of the clear standouts for me at the men's trade shows; they were all about creating simple, beautiful men's pieces and had a charmingly irreverent attitude towards their work. Rule one, they say, is: "Don't think you're anything special." It's this pragmatic, no-frills approach that drives them to create pieces as beautiful as these.

I immediately gravitated to this marbled grey turtleneck made out of Alpaca-blend yarn. It's big and chunky but feels much lighter than it appears to be.

Continuing my obsession with mint, a loosely fisherman-inspired mint green sweater in Australian wool. Apparently this one is naturally water-repellent and they say it'll be the sweater of a lifetime. Give me this one with loose white cutoffs and floppy beige suede shoes (and perhaps a little family of Hermés weekend bags all in etoupe) and that'll be the sweater of Spring 2012.

photographs via The Jante Law

5 comments:

Mat said...

bit different for you, very proper

radioteletype said...

Where can I buy? Do they ship internationally?

Izzy said...

Mat: I will style these knits improperly!

radioteletype: They're very new, and as far as I know, they aren't stocked in the US yet. You can get in touch with them at BUREAU@THEJANTELAW.NET and perhaps they can work something out. Good luck!

The Jante Law said...

The Jante Law will be available in the US after the summer. Keep an eye on us on Twitter. More will be revealed soon!

Syed said...

What gorgeous knits, will have to hunt these down so I can try some on!

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