Saturday, January 22, 2011

The Cooked Shirt

Kean Etro of the same-named Italian fashion house put together quite a charming instructional catalogue on how to customize the brand's white shirts with ingredients found in the kitchen. Chris from London sent me the link a few days ago and my jaw dropped in amazement.

The "Cooked" Shirt by Kean Etro

My favorite would have to be the shirt stained with blueberries. It harkens back to my elementary school days when I would read about shepherds in the mountains of Europe dyeing their cloaks in wild berry juice simmered in a big black pot for a very long time.


the recipe






The shirt is reborn in the most vivid shade of magenta by way of blueberry juice. The addition of whole fresh blueberries gives it that very intriguing mottle of blue all over.

Chris, who sent me the link, asked for tips on how to set the stains so that they don't fade in the wash. Ironing or blow-drying the shirt might help, but ultimately, I think the charm in the cooked shirt is that the stain is organic and that fading or discoloration are all part of it being natural. If the stain grows dim, then bake it again in the berries?

The recipe for "Shirt baked in the oven with blueberries" and other dishes ("Shirt dipped in coffee," "Shirt cooked in salt") can be found here.

Photos via Etro

7 comments:

Brandon said...

Holy crap. I've been waiting for Etro to come out of its Italian shell for quite awhile. I've always seen it as the Italian brother to Paul Smith and what is more Italian than cooking? Bravo Etro, Please more like this! PS Izzy when you move down to NY I envision us trying out a few of these recipes. Salt cooked white jeans?

DeS Money said...

Hmmmm...do you think this would possible on a jean jacket? Given that denim has indigo...

Izzy said...

B: Etro, yes, Paul's hermano Italiano. Hmmmm yes salt-cooked ecru jeans with a nice camel wool coat!

DeS: Yes, because denim is made of cotton, I think these recipes should work. Is your jacket blue denim though, or white? Because if it's a dark denim, color might not show as well as it would on white denim. But I reckon salt-baking blue denim might give it quite an interesting, authentic aged look..

Aviator101 said...

ahaha (: This is fantastic. I will do that soon.


Aviator101.blogspot.com

David Toms said...

It does look brilliant, however should we try this at home??
Trying a cheaper shirt first

South Moon Under said...

YUMMY i love blueberrys...and this is totally a cool idea! I can't wait to do this with a white dress!! and tye dye is so in!!!

Des said...

It's a lighter denim...levi jean jacket. I'll give it a try and let you know how it goes. Thanks Izzy!!

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